By Peter LaSorsa
There is a constant battle between search engines and business people who provide search engine optimization (“SEO”) services. Mega search engines like Google are always trying to return the most relevant content to users for a given search term string. In order to accomplish this task search engines utilize algorithms. An algorithm is just a sophisticated formula that is secret but allows search engines to read millions of websites and deliver links to those sites in a numerical ranking. So if you type in Chicago personal injury lawyer, Google wants to return the most relevant Chicago personal injury lawyers. The key word here is “relevant”. So Google would want to have the top ten listings on the first page of the search results be the top 10 Chicago personal injury lawyers. In design, that would be the top ten websites that the search engine believes belong to the top ten Chicago personal injury lawyers.
The most recent problem for Google is that search engine optimizers learned how to manipulate Google’s algorithm to make low-quality writing more visible than quality content.
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