Asked and Answered
By John W. Olmstead, MBA, Ph.D, CMC
Q. We are a three attorney personal injury plaintiff firm located in Los Angeles. We started the firm 15 years ago. Two of the three attorneys are equity owners. Our firm is a high volume/low case value practice - we currently have 500 open cases. A high percentage of our cases are settled without a law suit ever being filed. We are an advertising driven practice. While over the years we have effectively used a variety of advertising vehicles, we have never ventured into TV advertising. We are considering venturing into TV and would appreciate your thoughts regarding TV advertising.