Asked and Answered
By John W. Olmstead, MBA, Ph.D, CMC
Q. I am the Executive Director of a 75 attorney firm in Miami. We are meeting in a few months to revise our strategic plan. Some of our partners have suggested that as a result of the current business and economic climate that we start with a clean sheet of paper. Where should we start? What do you see as the key questions that we should be addressing?
A. Strategic planning is essentially a five-step process. The first step begins be asking questions. Start by asking the following questions:
1. What substantive issues does the firm face today?
2. What issues will the firm face tomorrow?
3. How has technology impacted (or will impact) how the firm conducts business and delivers services to clients?
4. What are we doing and doing well?
5. What are we not doing well?
6. What do we need to improve or enhance?
7. What metrics will tell us how we are doing?
8. What should be eliminated?
9. What are we not doing that we should be doing?
10. What kind of training will we need to plan for?
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